New White Paper Release: Listening Beyond Keywords

Today it’s impossible to have a conversation about social media for business – regardless of one’s level of experience – where the topic of monitoring and measurement does not come up or become a focus of discussion. The business world is built on numbers: everything is measured. The energy and resources that a company devotes to utilizing social media is no exception to this rule. To be used successfully, it must be crafted, monitored, measured and analyzed.

As the need for social media analytics tools has become increasingly important, the industry has responded with a variety of solutions. Early developments included social media listening platforms that used searches to locate and track keyword mentions around the Web. These platforms have become the gold standard, and providers of these solutions count the world’s most recognizable brands among their customers.

But has something been overlooked in the race for a solution to the problem of social media monitoring? Where does content figure into the process? Businesses are spending more time and money than ever creating compelling content and marketing it online.

Monitoring the performance of that content across social networks and hubs is key to understanding that often elusive concept: return on investment. Do the messages your online content contains resonate with audiences on the social web? Where, when and who is interacting with the content your company has painstakingly crafted?

In our newest white paper – Listening Beyond Keywords – we hope to spark conversations with companies and organizations already actively using social media monitoring techniques, as well as those who have more recently begun to dip their toes in the waters of the social web.

View and Download

PostRank Data Services offers a variety of solutions for brands, agencies and organizations of any size who are interested in discovering, monitoring and analyzing online content about them and their competitors. Using our advanced URL-based techniques and complementary keyword-based strategies, we can help you better understand your content’s performance across social networks, discover your audience, and facilitate relationships with your influencers. Check out data.postrank.com or contact our Data Services expert to learn more about raw data and customized reports.

4 Ways to Use Less Paper at Your Business

Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them

If you look in the trash can or – let’s hope — recycling bins at many businesses, you’ll probably find a ton of paper. Paper is one of the most common waste products at most businesses, and thus one of the biggest sustainability opportunities many small businesses have.

Cutting down on paper waste isn’t as easy as you’d think. For one thing, paper itself is relatively cheap, so business owners might feel like there’s little economic incentive to reduce it. Moreover, it’s hard to change perception that paper use has little environmental impact. But that’s not true: Recycling 1 ton of paper can save 7,000 gallons of water and enough energy to power the average U.S. home for six months, according to the Environmental Protection Agency. Reducing paper use in the first place, then, can save a lot more.

Cutting down on paper waste should be viewed as high priority on your sustainability checklist, just like saving energy or reducing water use.  Here are four ways small businesses can cut down on their paper use.

1. Use printers that allows for double-sided printing. You can halve the amount of paper used by printing documents on both sides of paper. Some laser printers offer double-sided or “duplex” printing as a standard feature so you can easily set it up through your computer’s printer option features as the default mode. Others make it more tedious or impossible. Check into this capability before purchasing a new printer.

2. Repurpose used paper into notepads. Despite your best efforts, odds are you still have plenty of paper printed on one side that goes to waste. Collect this paper over time and turn it into small notepads for scratch paper. Many copy shops and office supply stores offer this service for less than a dollar per notepad, or you can bind them yourself by purchasing padding compound.

3. Cut down on junk mail. Junk mail to businesses accounts for a huge amount of needless paper waste. There are several strategies for stopping junk mail from being delivered to a business, which we’ve outlined before.

4. Go “paperless.” More businesses that traditionally rely on lots of paper for transactional purposes are finding ways to greatly reduce it. Some mortgage lenders, for instance, now put loan documents on jump drives and allow for electronic signatures to avoid printing out dozens of pages. Other businesses make PDFs of documents they want to save electronically rather than printing them out.

Of course, you still need paper for various things. So when you do buy paper products for your business, look for paper with a high post-consumer recycled content, such as 60 percent or even 100 percent.  This greatly reduces the number of trees cut down, gallons of water used and amount of carbon dioxide emitted to make that paper.

From Small Business Trends4 Ways to Use Less Paper at Your Business

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New White Paper Release: Listening Beyond Keywords

Today it’s impossible to have a conversation about social media for business – regardless of one’s level of experience – where the topic of monitoring and measurement does not come up or become a focus of discussion. The business world is built on numbers: everything is measured. The energy and resources that a company devotes to utilizing social media is no exception to this rule. To be used successfully, it must be crafted, monitored, measured and analyzed.

As the need for social media analytics tools has become increasingly important, the industry has responded with a variety of solutions. Early developments included social media listening platforms that used searches to locate and track keyword mentions around the Web. These platforms have become the gold standard, and providers of these solutions count the world’s most recognizable brands among their customers.

But has something been overlooked in the race for a solution to the problem of social media monitoring? Where does content figure into the process? Businesses are spending more time and money than ever creating compelling content and marketing it online.

Monitoring the performance of that content across social networks and hubs is key to understanding that often elusive concept: return on investment. Do the messages your online content contains resonate with audiences on the social web? Where, when and who is interacting with the content your company has painstakingly crafted?

In our newest white paper – Listening Beyond Keywords – we hope to spark conversations with companies and organizations already actively using social media monitoring techniques, as well as those who have more recently begun to dip their toes in the waters of the social web.

View and Download

PostRank Data Services offers a variety of solutions for brands, agencies and organizations of any size who are interested in discovering, monitoring and analyzing online content about them and their competitors. Using our advanced URL-based techniques and complementary keyword-based strategies, we can help you better understand your content’s performance across social networks, discover your audience, and facilitate relationships with your influencers. Check out data.postrank.com or contact our Data Services expert to learn more about raw data and customized reports.