Today it’s impossible to have a conversation about social media for business – regardless of one’s level of experience – where the topic of monitoring and measurement does not come up or become a focus of discussion. The business world is built on numbers: everything is measured. The energy and resources that a company devotes to utilizing social media is no exception to this rule. To be used successfully, it must be crafted, monitored, measured and analyzed.
As the need for social media analytics tools has become increasingly important, the industry has responded with a variety of solutions. Early developments included social media listening platforms that used searches to locate and track keyword mentions around the Web. These platforms have become the gold standard, and providers of these solutions count the world’s most recognizable brands among their customers.
But has something been overlooked in the race for a solution to the problem of social media monitoring? Where does content figure into the process? Businesses are spending more time and money than ever creating compelling content and marketing it online.
Monitoring the performance of that content across social networks and hubs is key to understanding that often elusive concept: return on investment. Do the messages your online content contains resonate with audiences on the social web? Where, when and who is interacting with the content your company has painstakingly crafted?
In our newest white paper – Listening Beyond Keywords – we hope to spark conversations with companies and organizations already actively using social media monitoring techniques, as well as those who have more recently begun to dip their toes in the waters of the social web.
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PostRank Data Services offers a variety of solutions for brands, agencies and organizations of any size who are interested in discovering, monitoring and analyzing online content about them and their competitors. Using our advanced URL-based techniques and complementary keyword-based strategies, we can help you better understand your content’s performance across social networks, discover your audience, and facilitate relationships with your influencers. Check out data.postrank.com or contact our Data Services expert to learn more about raw data and customized reports.
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