When Should an Email Marketer Start Planning Their 4th of July Email Campaigns?

The Ideal Timing for Starting An Independence Day Email Marketing Campaign

The 4th of July is perhaps the biggest holiday event of the summer. As the day draws nearer, people around the country will be soaking up festivals, outside grilling, fireworks and all the trimmings that typically accompany the occasion. While this day sees many people having a blast, it is also a wonderful opportunity for the savvy email marketer. Ideally, you want to start planning for it right after closing out your Flag Day program, which should be around the middle of June. This will give you enough time to plot strategy and prosper from the holiday rush. Execution is crucial, so here are some solid tips that may come in handy when planning your 4th of July email campaigns.

Display Your Patriotism

In the United State, the 4th of July is celebrated to highlight the independence and freedoms American citizens currently enjoy. On this day, Old Glory is sure to be waving proudly throughout the nation. The patriotic nature of this holiday is the perfect excuse for using your 4th of July email campaigns to flash your patriotism. For you, it could be as simple as giving your email template an Independence Day inspired design. You could also craft your offers or promotions around the occasion. At the very least, this approach can help you chalk up valuable goodwill points that you may be able to redeem with our audience at a later date. 

Go Social

For an email marketer, the only thing better than building a campaign around the 4th of July is combing those efforts with other channels. Right now, the ideal channel would have to be social media. Whether it is Facebook, Twitter or LinkedIn, integrating social media into the mix can provide a way for your holiday offers and promotions to travel beyond the inbox. Luckily, more email marketing software offer social sharing buttons and other features that enable the easy integration of these two powerful channels. The key for you will be creating 4th of July email content  your readers want to share in their social hangouts

Engage Before the Fourth

Of course you want to plan your 4th of July email campaigns before Independence Day, but you can start rolling them out before the holiday actually comes as well. For example, if you have a regular newsletter, you could use it to tell subscribers about festivals, fireworks displays, and other activities related to the 4th of July in their location starting in April. Readers will appreciate this, and may even show that appreciation by giving you their business when you finally do throw your sales pitch.

The 4th of July is a festive holiday that presents a gamut of possibilities to the opportunistic email marketer. Your competitors realize this as well, but that is no reason to not seize the moment. With the right strategy in regards to planning and timing, it could be you who has the edge in the inbox.