12 Popular Keyword Organization Tips & Tools

Before Google's Panda update an effective SEO strategy was to "make a page for everything." If you are Wikipedia that strategy may still work, but for most websites that approach is a high risk & low return approach. Clustering like keywords together and using that to help set up your site's information architecture is a lower risk and higher return strategy.

Given Google's new approach to search (where dead weight can harm your good pages) organization is more important than ever.

Let's say you have a big list of keywords which is not well organized & you want a quick and dirty way to organize it. Here are a dozen different tips and tools to help you organize your keywords.

We created an ad group organizer tool which aims to create a footprint for keywords by putting muti-word keywords in alphabetical order & stemming the keywords. The output is TSV, so you can copy it and paste it into a spreadsheet for further analysis. It also allows you to use stop words to filter the list. This can not only be used for organizing keywords for paid search, but also to help organize them for your SEO efforts down to a per-page level.

RKG Duck is a Perl clipboard extension which was the inspiration for our above tool. This tool works well in spreadsheets, but it takes some level of programming sophistication to get working.

Wordstream's keyword grouper allows you to see niche keyword groups at a fairly granular level, with them emailing the results to you.

Spyfu's Keyword Groupie allows you to look up a competing site's keywords & see them organized by root word. In addition to listing keywords by root word, they also give you the option of viewing the top 100, 500, or 1000 keywords for a site.

The big benefit with SpyFu is that you can view data on a competing site & use their performance as a bit of a filter for you, but the downside is that at times it can be a bit slower than the above tools. That is to be expected though, because it is searching through a database of records related to sites, rather than just applying a filter or returning results.

They allow you to browse keywords to drill down in areas of interest. Another nice feature is that they show you keywords they feel you are missing out on by putting them in bold, so this tool is great both for looking up competing sites & for looking up your own site to see what you missed.

There are a couple different ways to use the Google AdWords editor to group keywords. Here is a semi-automated way (where you still have a bit of human editorial in the process to manually filter to find themes & create groups)

You could do similar to the above with Microsoft Excel's table filters. And if you are combining multiple data sources / tables in Excel this AbleBits merge tool is handy.

Google also offers an automated option inside Google AdWords editor to help organize keywords into fairly tight groups.

First create a new ad campaign (and its settings can be a bit arbitrary off the start as you are mainly using this to help automate data sorting). You only need to create 1 ad group in that ad campaign and then bulk upload a group of keywords into it.

Next use the keyword grouper tool, as shown here.

In the keyword grouper you can use the "generate common terms" option to automatically create keyword groupings. Note that in the right box you can add stop words & other words that you don't want them to cluster keyword groupings around.

Google then spits out a result set you can use, with the keywords clustered into tight groups. Note that sometimes they footprint geo-local keywords similarly even if they are for multiple different areas, but outside of that it is a pretty nice tool considering the amount of work it does in what amounts to a 2-minute process.

Put your site in rank checker and see how you rank for your target keyword list. If your site is nowhere to be found for a keyword then that may indicate a need to create more content pages around those new topics. If your pages already rank well then see how well they are optimized. A small amount of link building & on-page SEO can go a long way if you were already ranking for a keyword that you were not intentionally targeting.

If your site is brand new & has no authority (or you are researching a new market) you can search for the rankings of a popular website in your niche and see where they rank. Export the ranking data and you can sort the Excel spreadsheet by URL, which should help you cluster your keywords around a similar strategy that top ranked websites are using.

You can pull data on competing sites from competitive research tools like SEM Rush, Compete.com, Keyword Spy, SpyFu, and Alexa to help get an overview of some of the top keywords competing sites are ranking for.

Do you have a well optimized competitor? You can crawl their site using tools like Xenu Link Sleuth or Screaming Frog & then export the data to a spreadsheet, using that as a baseline to start your information architecture strategy from. Xenu is free & Screaming Frog's SEO Spider is free for up to a 500 URL site.

If you have a big and dirty keyword list where some of the words have multiple meanings you can try to filter the list down by using negative keywords on a keyword list cleaner.

Whenever you search on Google not only does their search box recommend tightly related keywords (which are good for late state optimization of on-page content), but in the left column they have a link to "related searches" which organizes related keywords. Within these lists of keywords you can click further into to drill down deeper.

Some folks scrape that data in bulk as well, but if you do that then you are back to having to organize it again. ;)

Many paid keyword tools like Wordtracker have advanced filtering & organization options, but I mainly wanted to show free options in the post. Google AdWords keyword tool has multiple helpful ways to organize data.

I tried to highlight key areas & options in the above image, but it sorta feels like I highlighted everything, as there are so many amazing options baked into it. You can get keyword data based on selecting a category, a site, or entering a root keyword. They allow further filtering by match type, tight or loose keyword groupings, location, and so on. Sometimes the data can be a bit inaccurate, but nonetheless it is a great starting point as it really is an amazing feature-rich tool.

Earlier I mentioned how Excel tables have a bunch of handy filters in them. Taking that to the next level, try the adCenter Excel plug in (review here), offering you quick access to Microsoft's keyword data by root keyword, general topical category, ad campaign association, and so on.

There are at least 4 amazing benefits to using your site's keyword data

This is the stuff that actually applies directly to your site. Rather than being some sort of academic exercise or a bunch of "what if" sort of stuff where there is a big margin for error, you have the data related to the actual business impact of these keywords. Since your site is already ranking for these keywords you already have momentum behind them. Pushing a #5 to #2 is typically far easier than going from nowhere to #5. And it is not only easier, but it is also more profitable. This data is organized by page already, and (since you know your site) you should be able to quickly tell if pages that are ranking should be further optimized for a keyword or if the user intent for that keyword is different and it deserves a different page. If you have been tracking your site for an extended period of time you should know not only what pages are ranking, but also why. Sure Google aims to make this a bit more complex, but that is precisely why looking at data on your own site is so helpful: you already know so much about it.

The same types of benefits can be had by using a (phrase matched, broad matched, or modified broad match / with negative keywords) AdWords ad campaign to do keyword research. You are not only testing the search volume of the keywords, but also how your site performs for them.

WordTracker's Strategizer (review here) is a premium SEO-oriented extension of web analytics data, which helps make the data relationships easier to visualize. Concentrate is another paid application built on data wrangling & visualization front.

Free keyword cloud tools like Wordle & tools like Many Eyes can also be valuable for helping you see word relationships for a page and convey concepts to management. You can probably guess which page the following analytics-driven word cloud is for without even visiting it. ;)

You could also put a URL in a keyword density tool, a page comparison tool, or a word cloud tool to view a page's on-page content that way. If it isn't too self-referential, ...

12 Popular Keyword Organization Tips & Tools

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Before Google's Panda update an effective SEO strategy was to "make a page for everything." If you are Wikipedia that strategy may still work, but for most websites that approach is a high risk & low return approach. Clustering like keywords together and using that to help set up your site's information architecture is a lower risk and higher return strategy.

Given Google's new approach to search (where dead weight can harm your good pages) organization is more important than ever.

Let's say you have a big list of keywords which is not well organized & you want a quick and dirty way to organize it. Here are a dozen different tips and tools to help you organize your keywords.

We created an ad group organizer tool which aims to create a footprint for keywords by putting muti-word keywords in alphabetical order & stemming the keywords. The output is TSV, so you can copy it and paste it into a spreadsheet for further analysis. It also allows you to use stop words to filter the list. This can not only be used for organizing keywords for paid search, but also to help organize them for your SEO efforts down to a per-page level.

RKG Duck is a Perl clipboard extension which was the inspiration for our above tool. This tool works well in spreadsheets, but it takes some level of programming sophistication to get working.

Wordstream's keyword grouper allows you to see niche keyword groups at a fairly granular level, with them emailing the results to you.

Spyfu's Keyword Groupie allows you to look up a competing site's keywords & see them organized by root word. In addition to listing keywords by root word, they also give you the option of viewing the top 100, 500, or 1000 keywords for a site.

The big benefit with SpyFu is that you can view data on a competing site & use their performance as a bit of a filter for you, but the downside is that at times it can be a bit slower than the above tools. That is to be expected though, because it is searching through a database of records related to sites, rather than just applying a filter or returning results.

They allow you to browse keywords to drill down in areas of interest. Another nice feature is that they show you keywords they feel you are missing out on by putting them in bold, so this tool is great both for looking up competing sites & for looking up your own site to see what you missed.

There are a couple different ways to use the Google AdWords editor to group keywords. Here is a semi-automated way (where you still have a bit of human editorial in the process to manually filter to find themes & create groups)

You could do similar to the above with Microsoft Excel's table filters. And if you are combining multiple data sources / tables in Excel this AbleBits merge tool is handy.

Google also offers an automated option inside Google AdWords editor to help organize keywords into fairly tight groups.

First create a new ad campaign (and its settings can be a bit arbitrary off the start as you are mainly using this to help automate data sorting). You only need to create 1 ad group in that ad campaign and then bulk upload a group of keywords into it.

Next use the keyword grouper tool, as shown here.

In the keyword grouper you can use the "generate common terms" option to automatically create keyword groupings. Note that in the right box you can add stop words & other words that you don't want them to cluster keyword groupings around.

Google then spits out a result set you can use, with the keywords clustered into tight groups. Note that sometimes they footprint geo-local keywords similarly even if they are for multiple different areas, but outside of that it is a pretty nice tool considering the amount of work it does in what amounts to a 2-minute process.

Put your site in rank checker and see how you rank for your target keyword list. If your site is nowhere to be found for a keyword then that may indicate a need to create more content pages around those new topics. If your pages already rank well then see how well they are optimized. A small amount of link building & on-page SEO can go a long way if you were already ranking for a keyword that you were not intentionally targeting.

If your site is brand new & has no authority (or you are researching a new market) you can search for the rankings of a popular website in your niche and see where they rank. Export the ranking data and you can sort the Excel spreadsheet by URL, which should help you cluster your keywords around a similar strategy that top ranked websites are using.

You can pull data on competing sites from competitive research tools like SEM Rush, Compete.com, Keyword Spy, SpyFu, and Alexa to help get an overview of some of the top keywords competing sites are ranking for.

Do you have a well optimized competitor? You can crawl their site using tools like Xenu Link Sleuth or Screaming Frog & then export the data to a spreadsheet, using that as a baseline to start your information architecture strategy from. Xenu is free & Screaming Frog's SEO Spider is free for up to a 500 URL site.

If you have a big and dirty keyword list where some of the words have multiple meanings you can try to filter the list down by using negative keywords on a keyword list cleaner.

Whenever you search on Google not only does their search box recommend tightly related keywords (which are good for late state optimization of on-page content), but in the left column they have a link to "related searches" which organizes related keywords. Within these lists of keywords you can click further into to drill down deeper.

Some folks scrape that data in bulk as well, but if you do that then you are back to having to organize it again. ;)

Many paid keyword tools like Wordtracker have advanced filtering & organization options, but I mainly wanted to show free options in the post. Google AdWords keyword tool has multiple helpful ways to organize data.

I tried to highlight key areas & options in the above image, but it sorta feels like I highlighted everything, as there are so many amazing options baked into it. You can get keyword data based on selecting a category, a site, or entering a root keyword. They allow further filtering by match type, tight or loose keyword groupings, location, and so on. Sometimes the data can be a bit inaccurate, but nonetheless it is a great starting point as it really is an amazing feature-rich tool.

Earlier I mentioned how Excel tables have a bunch of handy filters in them. Taking that to the next level, try the adCenter Excel plug in (review here), offering you quick access to Microsoft's keyword data by root keyword, general topical category, ad campaign association, and so on.

There are at least 4 amazing benefits to using your site's keyword data

This is the stuff that actually applies directly to your site. Rather than being some sort of academic exercise or a bunch of "what if" sort of stuff where there is a big margin for error, you have the data related to the actual business impact of these keywords. Since your site is already ranking for these keywords you already have momentum behind them. Pushing a #5 to #2 is typically far easier than going from nowhere to #5. And it is not only easier, but it is also more profitable. This data is organized by page already, and (since you know your site) you should be able to quickly tell if pages that are ranking should be further optimized for a keyword or if the user intent for that keyword is different and it deserves a different page. If you have been tracking your site for an extended period of time you should know not only what pages are ranking, but also why. Sure Google aims to make this a bit more complex, but that is precisely why looking at data on your own site is so helpful: you already know so much about it.

The same types of benefits can be had by using a (phrase matched, broad matched, or modified broad match / with negative keywords) AdWords ad campaign to do keyword research. You are not only testing the search volume of the keywords, but also how your site performs for them.

WordTracker's Strategizer (review here) is a premium SEO-oriented extension of web analytics data, which helps make the data relationships easier to visualize. Concentrate is another paid application built on data wrangling & visualization front.

Free keyword cloud tools like Wordle & tools like Many Eyes can also be valuable for helping you see word relationships for a page and convey concepts to management. You can probably guess which page the following analytics-driven word cloud is for without even visiting it. ;)

You could also put a URL in a keyword density tool, a page comparison tool, or a word cloud tool to view a page's on-page content that way. If it isn't too self-referential, ...

The Seven Deadly SEO Sins

When compared to its offline marketing counterparts (things like PR, promotions and advertising), SEO has a pretty negative reputation. Many consumers hear "SEO" and think to themselves "Oh yes, that's when companies flood my inbox with junk mail and pepper my screen in pop-up ads." Others see SEO as an attempt to game the system and spin the search results.
Even though SEO has been around for long time (pretty much as long as there have been search engines), the industry as a whole still has a bad reputation. This is mainly because of the actions of a few SEO spammers and black hat practitioners. They are the ones who are actively trying to manipulate the search engines and they are the ones that send you e-mails in the middle of the night with subject lines like "A weight loss program that lets you eat cheeseburgers and pizza? It's true!"
As a site owner, you never want to have your brand lumped in with these SEO con men, even if you didn't mean to engage in black hat SEO. That is why it is important to avoid the following SEO sins:

1. Low-Quality Content
Unless you've had your head in the sand for the last few months, you know that the Google Panda update cracked down hard on numerous "content farms" that churned out thousands of low-quality, spammy articles. The update also took on regular sites with a lot of duplicate, low-quality content. Content marketing is one of the most important elements of online marketing success. Poor content won't get you anything other than a search engine penalty.

2. Keyword Stuffing
This is one of the cardinal rules of SEO, but many sites are still guilty of stuffing their content with keywords in an attempt to be more appealing to the search engines. Content should be written for the end user, NOT the search engines. Peppering your content with keywords might make it easier for a search spider to index your content, but is that search spider going to be doing business with your company? Not likely. Keyword-heavy content is one of the biggest causes of a high bounce rate.

3. Poor Site Navigation
A good SEO rule of thumb is that it should never be more than 3 clicks from your homepage to any deep internal page. If a user has to click all over your website with no idea where they are or how they got there, they aren't going to waste their time. Your site structure has to lead them down a predetermined path of information. It needs to be a logical progression through the site. If a user can't find what they are looking for the moment they arrive on your site, they won't bother to dig through your pages to find it.

4. Spammy or Duplicate Meta Descriptions
Meta tags are like little advertisements for your website in the search results. Those 150 characters are what convince a searcher that your site is the one they are looking for. They may not be the most important factor for search engines, but they play a huge part in the overall user experience. Each page needs its own Meta description that describes the content of that page! Just like the actual pages themselves, you don't want to stuff the Meta description full of keywords. Would you want to visit a site where the Meta description looked like, "Caribbean cruises, cruise the Caribbean, Caribbean cruise, Caribbean cruise vacation, vacation cruises to the Caribbean..." Are you going to trust that site?

5. Irrelevant Links
Links are important currency in the online market space. The more quality, one-way links a site has pointing towards it, the better trust factor it has with the search engines. But quality is far more important than quantity. 10,000 links that come from spam blogs, "bad" sites like adult or gambling sites, cloaked text and link exchanges actually devalue your website. A link is not worth your online reputation. Too many shoddy links and the search engines will remove your site from the results entirely.

6. Copying the Competition
Each industry is unique and each site has its own set of challenges to deal with. Studying the competition is important because you need to understand the SEO arena you are about to enter, but copying the SEO strategy of your competitor will get you nowhere. Just because it worked for them, that doesn't mean it will work for you. Also, what kind of fight are you really putting up if your company just does everything the competition does? It guarantees that you will always be two steps behind.

7. Going for Immediate Results
SEO is a long-term process that builds momentum over time. You are not going to see overnight success. If that is your goal, to rank on page 1 of Google within the week, you are opening yourself up to a lot of black hat SEO techniques that will artificially inflate your ranking. While success might be sweet for a little while, the search engines are going to catch on sooner or later and you'll fall off the face of the Internet.

These SEO sins and others are the reasons why the SEO industry has a bad reputation. Some black hat SEO practitioners do them intentionally, and sometimes site owners without enough SEO experience accidentally do. The best thing site owners can do is to learn what is and what isn't acceptable for white hat SEO and consider that their line in the sand.

Get traffic from the search engines

To get traffic from the search engines you need links to your website, lots of links. This is because the search engines give better rank to pages with inbound links than to pages with little or no links.

Here's an easy way to get links from blog comments. Just type the following search query into Google:

wordpress comments "your keywords"

Where you replace "your keywords" with the specific keywords your are targeting with your website.

When you search like that you will find wordpress blogs related to your niche where you can post relevant comments and include a link back to your site.

Make sure to use different variations of your keywords when you link back!

A good strategy when commenting on blogs is to write something that ads value to the discussion. That way some people reading your comment will become interested in what you do and click through to your website to check you out.

Links from blogs in the same niche as your website is a lot more valuable for SEO than links from random unrelated blogs. The search engines considers the theme of the link when deciding how to rank your site.

What are Meta Tags?

Titles & Meta Tags are special HTML Tags that are inserted into your Web page and are often not directly visible to your visitors.Title & Meta Tags help search engines understand, catalog and categorize your Web page so those looking for your products or services can find you. There are many different types of Meta Tags that can be used for many different purposes.

Why do I Need Titles & Meta Tags?
Every Web page should have a Title and a Meta Description Tag. Your Web page Title is similar to the Title of a book and the Meta Description is similar to the preface or back cover of a book and is used to describe what the Web page is about. Since search engines display this in their search results, it is very important that your Title and Meta Tags be search engine friendly.
Other important search engine Meta Tags would include the Meta Charset and Meta Language Tags. These help search engines read and understand your Web pages better no matter what language is used.
When Titles and Meta Tags are not properly optimized, search engines will have to decide what to use and that won't increase your search engine traffic.
When Titles and Meta Tags are properly optimized, you can have much more control over what is displayed in search results and can influence how people can find you in search engines.
Fact: All major search engines including Google, Yahoo!, Bing and others utilize Meta Tags!
If you're visiting search engine optimization sites that claim Meta Tags including the Meta Description are not used by the major search engines, then that search engine optimization site should be avoided. Visit Google™ or Yahoo!® and see what they have to say about Meta Tag optimization.

How Do I Use Titles & Meta Tags?
Some search engines will only display a maximum of 60 characters of text for the Title in their search results. Keeping your Title Tag under 60 characters helps insure your Title makes sense in the search results. Be smart and make sure your Title is not chopped off!
This how to install them on your Web page. In short, Meta Tags MUST be placed between your opening <head> and closing </head> Tags. In addition, all Web pages MUST contain both the opening <html> and closing </html> Tags to be considered robot friendly HTML documents. Below is a sample of Meta Tag usage and the use of the Title Tag.

Title and Meta Tags Example:
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN">
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<title>Your Web Page Title</title>
<meta http-equiv="Content-Language" content="en">
<meta name="description" content="Your description">
<meta name="keywords" content="keyword1 keyword2">
</head>
<body>
The viewable content of your Web page.
</body>
</html>

Meta Charset Tag:
Browsers and many search engines use the Meta Charset to determine how to translate the bytes in the document into characters on the screen. Basically this helps search engines and browsers understand how to present the HTML code and text found in the Web page. If you would like to learn more about the Meta Charset visit http://www.w3.org/International/O-charset.en.php.
Which Charset to use? If you are not sure which Meta Charset to use there is a couple of options available to you:
   1. You could try one of free Meta Tag Analyzer services that available on the internet and see if it can detect or guess the Charset currently being used on your Web page (recommended).
   2. Select one that matches the language your Web page is written in.
Hint: The majority of English spoken Web pages created with Windows would select English - windows-1252, but virtually any English will usually work just fine.

Meta Language Tag:
Providing this Meta Tag can help search engine better target visitors to your Web page.

Meta Description Tag:
Enter a description for your Web page. A maximum of 150 characters is suggested for this Tag. You get one chance to capture the attention of those viewing your description. Pages with powerful Titles and a short description can pull in a lot of traffic from search engines if constructed properly.
Tip: The 150 character limit for the Meta Description Tag is because some search engines will only display a maximum of 150 characters of text for the description in their search results. Keeping your Meta Description Tag under 150  characters helps insure your description makes sense in the search results. Be smart and make sure your Meta Description is not chopped off!

Meta Keywords Tag:
Most search engines these days ignore the Meta Keywords. However, if you provide words in the Meta Keywords Tag that also appear in the viewable part of your Web page, the Meta Keywords Tag may help your rankings with some search engines.
A maximum of 874 characters is allowed for this Tag, but we wouldn't recommend you use that many or you can suffer from keyword saturation, or even be labeled as a keyword spammer. Just a few highly targeted keyword phrases will usually do the trick. It is also recommended you only include words here that can also be found in the viewable part of the Web page.

How Do You Get Top Rankings?

It takes specialized SEO tools and an understanding of how search engines work to get top rankings for your Websites.

There are a number of programs that will monitor your position on search engines, but seeing your competition on top doesn't answer the question "why". And once you know why you won't have to see your competition on top again because you'll be there instead.

• How come my competition is on top?
• Once I'm on top, how do I stay on top?
• How do I get people to click on my listing instead of my competition's?
• How do I optimize my HTML to be "search engine optimized"?
• How do I create and submit a search engine friendly Sitemap file?
• How do I choose the right keywords?
• Where are my customers going when online?
• What are my customers doing online?
• What are my customers searching for?

Dofollow links to your website is the most important factor when Google and the other search engines decides what position to give your website in the search engine results.
That's why you shouldn't miss any opportunity to get fresh dofollow links with keyword rich anchor text or high pagerank pointing to your site.

SEMRush GEO

How To Offer Local Businesses And Attract More Clients, How To Finds Local AdWords Advertisers? There’s an easy way today to find companies who are using AdWords locally and help their business grow.
For those who missed out the news, just recently was launched a free(beta version) tool from Semrush team called ‘SEMRush GEO‘ which let PPC Fans and SEO Professionals, and bloggers to find local AdWords Advertisers and clients with just a few mouse clicks.

The best part of this free tool is that shows sites advertising in Google AdWords and mapped on Google Maps by their addresses, so you have a full overview of all companies located in a particular area you’ve choosen and know what are the most profitable. For Whom SEMRush GEO May Be Useful?

For bloggers this tool can be useful to spy company that already buy AdWords and improving their AdWords campaign. E.g. you can offer them local businesses, help put their business online and attract more clients (e.g. help them to set up a blog, promote it, and so on). Even, you can offer local AdWord ads on your blog and help them reach a wider audience. How Does Geo Semrush Works?

First at all, go on geo.semrush.com. If you drag the map and zoom in and out you can view regions with lots of AdWords advertisers and zoom in to view their exact locations. In general, the map show you three main simbols:

    * A red circle
    * A Gold circle
    * A little windows with all company informations

Start this typing the key term “Jersey City”(ps: the image below show ‘New York’ as key term, it was a mistake). As I said above, this tool let you see red circles in the map. What does it means? In brief, they represent regions where AdWords advertisers are located. The bigger the circle are, the more advertisers are located in this region. Simple right? You can drag and zoom the map to find regions you’re looking for, with a maximum of 100 regions, sorted by number of advertisers, are shown for current map.

Now, click on the region “Jersey City”

Next, you should see Golden coins in the map which show locations of AdWords advertisers. The bigger the coin are, the more AdWords Ads this advertiser has. If you move the mouse over each Golden coins, a windows will appear with all details about the company, in particular it show you:

1. Company name(e.g. TheLadders), 2. Company domain name(e.g. TheLadders.com), 3. Link to Google Maps for this domain name, 4. Company address(e.g. 137 Varick street, New York, NY 10013-1105), 5. Number of AdWords keywords that SEMRush knows for this domain name (e.g. 41961). 6. Report button.

Any Adwords ads in the left sidebar(image above) link to SEMRush’s AdWords report which let you track many things about the company sites you’re interested in. Here are just a few element you can check through this strong tool:

    * Pos: It show you any position ranking for the keyword you select.

    * Volum: Average volume of searches for this keyword per month.

    * Cpc: Cost per click based Google Adwords keyword tool.

    * Url: You can know which url of the site is ranking for that keyword.

    * Traffic: For each keyword you know the percentage of traffic that refer that keyword.

    * Cost: Cost of traffic in percentage that the website get for a particular keyword.

    * Competition: Advertisers activity in Google Adwords for this keyword.

    * Results: Number of results for this keyword known by Google.

    * Keyword: You can know for what keyword your site competitors is ranking for. If you are intoaffiliate marketing you can also know what are the company is ranking.

How Does To Use All This Data? A Pratical Example: For instance, in little time you could create a list of local, hotels, restaurants and other shops advertising on AdWords and start contacting them with an offer they can’t refuse. You could say something similar…

    “Hi. My name is Harry. I want to help your company attract more clients and sell additional products and make you increase your montly income stream. I’d like if we can working together. I can provide proven blogging services and I’d like to schedule a 30-minute consulting call with you to see if I can help with your specific business needs. Hope in a quick answer. All the best, Harry”

Using online marketing with offline marketing is a perfect mix to improve profit. As I said above if you’re offering blogging services, then this is a great opportunity for you to help clients make more money. Also, with the free(beta version) you can also see local AdWords advertisers in some country, say like in US, UK or India.

Just a little bit of SEO tips for Blogger

     With today's high-speed internet, people have gotten accustomed to websites loading at a pretty fast pace. The maximum time people are willing to wait is just a matter of seconds, before getting frustrated and giving up.

     Don't get left behind! You have to figure out just how long it takes your site to load. With this information, you may want to change your website or even change the host.

     Keywords are crucial when it comes to search engine rankings. Also determine and analyze the meta keywords of your competitors, get a leg up on your competition.

     A site's header is pretty much the first thing a browser or search engine's both sees when visiting a site, and as such, it's an important thing to get right. Make sure you've done so. This should then allow you to monitor any redirects and check that everything's in working order.

     It can be bad for a site to get links from domains hosted in the same Class C IP range. Determine whether the sites are similar enough to perhaps cause search engines to become suspicious. Keep on Promoting.