Showing posts with label PPC. Show all posts
Showing posts with label PPC. Show all posts

Website Analytics

Web analytics can help drive your site in the right direction. Empowering you to target traffic on the site and gain a clearer understanding where your website traffic is going and how they behave.

There are many different web analytics solutions available, there are both free analytic tools such as Analog, AWStats, Webalizer and Google analytics and more advanced and in-depth paid / subscription tools like Hitslink.

Google analytics do provide a high quality free service, with a quick, clean user interface and clearly displayed default and customized reporting. Google analytics also provide free conversion tracking tools for paid search campaigns.

Moving away from the free analytics tools, there are many web stats packages available that provide a very high quality reporting system with detailed information enabling you to measure a wide variety of online activities such as paid search campaigns, email campaigns and display advertising.

Paying for a web analytics solution will also guarantee you're fully supported with any possible issues. Generally analytics support will be done via email, though most providers are more than happy (and can support) phone support.

In an effort to help you choose the best web stats / analytics package for your website we have provided a brief overview and link to some of the packages we rate highly at www.addme.com.
Suggested Web Analytics Solutions

    * Hitslink (Recommended): A very effective web tracking solution and easy to implement, simply paste a small tracking script on your site's pages and start viewing reports within seconds. There are two versions available, HitsLink Enterprise and Professional.

    * GoStats: Provides real-time web statistics and analytics which can give you immediate insights into your website's performance. Started in 1999, GoStats provides a wealth of data which most free stats systems cannot provide.

    * Google Analytics: Google rolled out this analytics platform out in 2005. Google Analytics is one of the most powerful free web stat tools currently available and definitely worth a look.

    * ClickTracks: Known as one of the higher end web analytics solutions, great for search marketers and search engine optimizers alike. Click tracks gives the user a deep insight in to campaigns, site navigation patterns, PPC, SEO and ROI stats instantly.

    * WebTrends: The high end corporate web site statistics / web analytics package. WebTrends have been around for some time now and demand a great deal of respect in the analytics market. A very powerful solution demanding a high price.

SEMRush GEO

How To Offer Local Businesses And Attract More Clients, How To Finds Local AdWords Advertisers? There’s an easy way today to find companies who are using AdWords locally and help their business grow.
For those who missed out the news, just recently was launched a free(beta version) tool from Semrush team called ‘SEMRush GEO‘ which let PPC Fans and SEO Professionals, and bloggers to find local AdWords Advertisers and clients with just a few mouse clicks.

The best part of this free tool is that shows sites advertising in Google AdWords and mapped on Google Maps by their addresses, so you have a full overview of all companies located in a particular area you’ve choosen and know what are the most profitable. For Whom SEMRush GEO May Be Useful?

For bloggers this tool can be useful to spy company that already buy AdWords and improving their AdWords campaign. E.g. you can offer them local businesses, help put their business online and attract more clients (e.g. help them to set up a blog, promote it, and so on). Even, you can offer local AdWord ads on your blog and help them reach a wider audience. How Does Geo Semrush Works?

First at all, go on geo.semrush.com. If you drag the map and zoom in and out you can view regions with lots of AdWords advertisers and zoom in to view their exact locations. In general, the map show you three main simbols:

    * A red circle
    * A Gold circle
    * A little windows with all company informations
Start this typing the key term “Jersey City”(ps: the image below show ‘New York’ as key term, it was a mistake). As I said above, this tool let you see red circles in the map. What does it means? In brief, they represent regions where AdWords advertisers are located. The bigger the circle are, the more advertisers are located in this region. Simple right? You can drag and zoom the map to find regions you’re looking for, with a maximum of 100 regions, sorted by number of advertisers, are shown for current map.

Now, click on the region “Jersey City”

Next, you should see Golden coins in the map which show locations of AdWords advertisers. The bigger the coin are, the more AdWords Ads this advertiser has. If you move the mouse over each Golden coins, a windows will appear with all details about the company, in particular it show you:

1. Company name(e.g. TheLadders), 2. Company domain name(e.g. TheLadders.com), 3. Link to Google Maps for this domain name, 4. Company address(e.g. 137 Varick street, New York, NY 10013-1105), 5. Number of AdWords keywords that SEMRush knows for this domain name (e.g. 41961). 6. Report button.

Any Adwords ads in the left sidebar(image above) link to SEMRush’s AdWords report which let you track many things about the company sites you’re interested in. Here are just a few element you can check through this strong tool:
    * Pos: It show you any position ranking for the keyword you select.
    * Volum: Average volume of searches for this keyword per month.
    * Cpc: Cost per click based Google Adwords keyword tool.
    * Url: You can know which url of the site is ranking for that keyword.
    * Traffic: For each keyword you know the percentage of traffic that refer that keyword.
    * Cost: Cost of traffic in percentage that the website get for a particular keyword.
    * Competition: Advertisers activity in Google Adwords for this keyword.
    * Results: Number of results for this keyword known by Google.
    * Keyword: You can know for what keyword your site competitors is ranking for. If you are intoaffiliate marketing you can also know what are the company is ranking.
How Does To Use All This Data? A Pratical Example: For instance, in little time you could create a list of local, hotels, restaurants and other shops advertising on AdWords and start contacting them with an offer they can’t refuse. You could say something similar…
    “Hi. My name is Harry. I want to help your company attract more clients and sell additional products and make you increase your montly income stream. I’d like if we can working together. I can provide proven blogging services and I’d like to schedule a 30-minute consulting call with you to see if I can help with your specific business needs. Hope in a quick answer. All the best, Harry”
Using online marketing with offline marketing is a perfect mix to improve profit. As I said above if you’re offering blogging services, then this is a great opportunity for you to help clients make more money. Also, with the free(beta version) you can also see local AdWords advertisers in some country, say like in US, UK or India.

Where Should I Put My Ads


Today, there are thousands of  sites which you  can put your ads for free. The trick is to find the ones that work best for you. Not all that sites are  created equal  and  the  most active ones or biggest ones are not necessarily the best ones for your needs.


Traffic Exchanges, Safelist  and Social Site  are a great  marketing tool  for a  variety of  reasons. The  most obvious  reason  is that you get  lots  of  people  looking,  and  hopefully  clicking  on your website or promotional pages.

If  you are an  affiliate marketer,  then you need  to make yourself a good  splash page  to capture the leads attention and get them to click through  to your site.  You must always  be watching your results.  If or  when sales  start falling,  it is time  to  change your splash  page or  design another one.  Always  design  2 at  a time and  measure  the  results from both. This way you can scrap the ones that  don't  get a very good click through and keep the ones that convert.


If you  are going to be using  multiple free traffic  exchanges, and I recommend  that you do, your first priority should be to pick up a multi-tab web browser such as Mozilla Firefox.

Getting  free traffic  to your website is a  lot of work.  If you don't have  the  money  to  spend  on  full  blown  PPC ( pay-per-click ) campaigns  like Google  AdWords,  free traffic exchanges,  safelist and  social  site  are a great  way  to get  the traffic  you  need to succeed.