5 Ways To Make Google Analytics Benefit You

Google Analytics is absolutely free and there are many benefits that come with installing it on your site. We've listed the top five things you can do as soon as you start tracking your site with Analytics:

1. AdWords advertisers can make Analytics available right in their AdWords account as a separate tab through a simple linking process. Advertisers can review extra data for their online campaigns by tracking landing page quality and conversions (goals), and pick out their highest performing ads.
   You can also use Analytics to track other Google products including AdSense, Blogger, and Google Sites.
2. See which pages drive the most pageviews on your site from the Top Content report. This report can answer questions you have about your most or least effective pages - for example, a high bounce rate indicates a landing page that should be redesigned or tailored to the specific ad which links to it.
3. Which groups of visitors became customers or did something else important to the success of your business? You can get key insights for these questions by setting up goals.
   
4. Grant other people in your company or organization access so that they are restricted to viewing reports in a profile or given full access to help manage your entire account as an administrator.
5. There are over 80 reports with customizable, drag-and-drop interfaces. You can also create your own reports with Custom Reporting, create the segments you want to see with Advanced Segmentation, or view multi-dimensional views of your data with Motion Charts.

Website Analytics

Web analytics can help drive your site in the right direction. Empowering you to target traffic on the site and gain a clearer understanding where your website traffic is going and how they behave.

There are many different web analytics solutions available, there are both free analytic tools such as Analog, AWStats, Webalizer and Google analytics and more advanced and in-depth paid / subscription tools like Hitslink.

Google analytics do provide a high quality free service, with a quick, clean user interface and clearly displayed default and customized reporting. Google analytics also provide free conversion tracking tools for paid search campaigns.

Moving away from the free analytics tools, there are many web stats packages available that provide a very high quality reporting system with detailed information enabling you to measure a wide variety of online activities such as paid search campaigns, email campaigns and display advertising.

Paying for a web analytics solution will also guarantee you're fully supported with any possible issues. Generally analytics support will be done via email, though most providers are more than happy (and can support) phone support.

In an effort to help you choose the best web stats / analytics package for your website we have provided a brief overview and link to some of the packages we rate highly at www.addme.com.
Suggested Web Analytics Solutions

    * Hitslink (Recommended): A very effective web tracking solution and easy to implement, simply paste a small tracking script on your site's pages and start viewing reports within seconds. There are two versions available, HitsLink Enterprise and Professional.

    * GoStats: Provides real-time web statistics and analytics which can give you immediate insights into your website's performance. Started in 1999, GoStats provides a wealth of data which most free stats systems cannot provide.

    * Google Analytics: Google rolled out this analytics platform out in 2005. Google Analytics is one of the most powerful free web stat tools currently available and definitely worth a look.

    * ClickTracks: Known as one of the higher end web analytics solutions, great for search marketers and search engine optimizers alike. Click tracks gives the user a deep insight in to campaigns, site navigation patterns, PPC, SEO and ROI stats instantly.

    * WebTrends: The high end corporate web site statistics / web analytics package. WebTrends have been around for some time now and demand a great deal of respect in the analytics market. A very powerful solution demanding a high price.

Magnifying Business Chances

Unlike magnifyin,g lens, search engine optimization does not only make a business company appear "virtually" bigger. Rather, it makes the business company "actually" bigger by using the information superhighway or what we commonly refer to as the World Wide Web.
The world today is mostly influenced by the World Wide Web, and we know that for a fact. Almost all trades and industries make use of it in order to heighten their status. All that consumers should do is to simply key in their queries using certain keywords in search engines like Google and Yahoo!. However, recently, there are not only thousands but millions of corporate names in the internet. With this colossal count of names in the online market, chances are slim for most companies to get to the top chart and get seen by potential clients and costumer. Thus, this is where search engine optimization comes in, but how?
Well, here is the simple rationale behind this optimization process. Considering the aforementioned claims, search engine optimization develops websites of businesses in a way that it gets seen by people easily on the internet. It makes use of various ways and means in order to do so. And ranging from small-scale businesses to medium sized ones and up to the leading business names in the globe, this kind of optimization tool proves to be a really expedient means of increasing business market and eventually, sales.
On that note, search engine optimization also has other advantages aside from merely magnifying the existence of business companies in the World Wide Web. This trend also spares a company from the hassles of marketing the business using other ways and means. With this optimization process, business market broadens to the optimum level without undergoing so many hassles. Also, this process of marketing a business helps in saving company funds. As compared to using other media of marketing, doing it online is definitely less costly.
Further still, search engine optimization allows not only potential clients and customers to reach the company but also other companies. With the company optimized, it would be easy for other corporate bodies to access and deal with the said company and conduct possible business to business transactions and relationships which would pave a way for a business expansion and which is certainly good and advantageous for the company.
Finally, borrowing a line from raffle draw events, "the more entries you have, the more chances of winning too!" But well, in this case, it should rather go this way, "the more optimized a business gets, the more chances it gets at snagging clients and profit too!"

Get traffic from the search engines

To get traffic from the search engines you need links to your website, lots of links. This is because the search engines give better rank to pages with inbound links than to pages with little or no links.

Here's an easy way to get links from blog comments. Just type the following search query into Google:

wordpress comments "your keywords"

Where you replace "your keywords" with the specific keywords your are targeting with your website.

When you search like that you will find wordpress blogs related to your niche where you can post relevant comments and include a link back to your site.

Make sure to use different variations of your keywords when you link back!

A good strategy when commenting on blogs is to write something that ads value to the discussion. That way some people reading your comment will become interested in what you do and click through to your website to check you out.

Links from blogs in the same niche as your website is a lot more valuable for SEO than links from random unrelated blogs. The search engines considers the theme of the link when deciding how to rank your site.

How Do You Get Top Rankings?

It takes specialized SEO tools and an understanding of how search engines work to get top rankings for your Websites.

There are a number of programs that will monitor your position on search engines, but seeing your competition on top doesn't answer the question "why". And once you know why you won't have to see your competition on top again because you'll be there instead.

• How come my competition is on top?
• Once I'm on top, how do I stay on top?
• How do I get people to click on my listing instead of my competition's?
• How do I optimize my HTML to be "search engine optimized"?
• How do I create and submit a search engine friendly Sitemap file?
• How do I choose the right keywords?
• Where are my customers going when online?
• What are my customers doing online?
• What are my customers searching for?

Dofollow links to your website is the most important factor when Google and the other search engines decides what position to give your website in the search engine results.
That's why you shouldn't miss any opportunity to get fresh dofollow links with keyword rich anchor text or high pagerank pointing to your site.

Marketing Tip of the Day

If You're obviously interested in improving the results your getting from your online business but... with all your previous marketing efforts -  "Are you getting the web traffic you expected?"

Judging from the results we see in most Website Evaluations, your answer will probably be "NO!". Submitting your site to some search engines and building a few links here and there is a valuable "first-step", but it often doesn't provide near the traffic necessary to make an online business profitable.

This is why links are so important! By taking advantage of them your website gets valuable also puts your website right where the consumers and buyers are at!

Additionally, your website's title and text description are linked into the "Marketplace" of thousands of online shopping malls! Each website mall is maintained by an individual company or affiliate, these are real people who are enticed by generous commissions to promote their online shopping mall sites.

Additionally, online shopping mall sites are automatically, expertly optimized for the search engines and have very high rankings across thousands of important keywords in the world's best search engines. These shopping sites also have tons of great and constantly updated web content centered around each shopping site theme. These shopping sites include useful links, web videos and more! Consumers and users love them!

With many links your website can be found from every one of these online shopping mall sites, and with many different forms of promotions going on, this gives you the power of an "army" of internet marketers promoting your website!

Also, another important bonus! More shopping mall sites are being built everyday which further increases your web sites exposure! Your site will be added to all the existing shopping mall sites as well as all the new shopping mall sites as long as you remain with the links. 
Submit links will provide YOU thousands & thousands of new doorways and portals where buyers and shoppers can find your web site!

URL structure

A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you're searching for information about aviation, a URL like http://en.wikipedia.org/wiki/Aviation will help you decide whether to click that link. A URL like http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1, is much less appealing to users.

Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs.

Overly complex URLs, especially those containing multiple parameters, can cause a problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site. As a result, Googlebot may consume much more bandwidth than necessary, or may be unable to completely index all the content on your site.

Common causes of this problem

Unnecessarily high numbers of URLs can be caused by a number of issues. These include:

    * Additive filtering of a set of items Many sites provide different views of the same set of items or search results, often allowing the user to filter this set using defined criteria (for example: show me hotels on the beach). When filters can be combined in a additive manner (for example: hotels on the beach and with a fitness center), the number of URLs (views of data) in the sites explodes. Creating a large number of slightly different lists of hotels is redundant, because Googlebot needs to see only a small number of lists from which it can reach the page for each hotel. For example:

          o Hotel properties at "value rates":

            http://www.example.com/hotel-search-results.jsp?Ne=292&N=461

          o Hotel properties at "value rates" on the beach:

            http://www.example.com/hotel-search-results.jsp?Ne=292&N=461+4294967240

          o Hotel properties at "value rates" on the beach and with a fitness center:

            http://www.example.com/hotel-search-results.jsp?Ne=292&N=461+4294967240+4294967270

    * Dynamic generation of documents. This can result in small changes because of counters, timestamps, or advertisements.

    * Problematic parameters in the URL. Session IDs, for example, can create massive amounts of duplication and a greater number of URLs.

    * Sorting parameters. Some large shopping sites provide multiple ways to sort the same items, resulting in a much greater number of URLs. For example:

      http://www.example.com/results?search_type=search_videos&search_query=tpb&search_sort=relevance

         &search_category=25

    * Irrelevant parameters in the URL, such as referral parameters. For example:

      http://www.example.com/search/noheaders?click=6EE2BF1AF6A3D705D5561B7C3564D9C2&clickPage=

         OPD+Product+Page&cat=79

      http://www.example.com/discuss/showthread.php?referrerid=249406&threadid=535913

      http://www.example.com/products/products.asp?N=200063&Ne=500955&ref=foo%2Cbar&Cn=Accessories.

    * Calendar issues. A dynamically generated calendar might generate links to future and previous dates with no restrictions on start of end dates. For example:

      http://www.example.com/calendar.php?d=13&m=8&y=2011

      http://www.example.com/calendar/cgi?2008&month=jan

    * Broken relative links. Broken relative links can often cause infinite spaces. Frequently, this problem arises because of repeated path elements. For example:

      http://www.example.com/index.shtml/discuss/category/school/061121/html/interview/

        category/health/070223/html/category/business/070302/html/category/community/070413/html/FAQ.htm

Steps to resolve this problem

To avoid potential problems with URL structure, we recommend the following:

    * Consider using a robots.txt file to block Googlebot's access to problematic URLs. Typically, you should consider blocking dynamic URLs, such as URLs that generate search results, or URLs that can create infinite spaces, such as calendars. Using regular expressions in your robots.txt file can allow you to easily block large numbers of URLs.

    * Wherever possible, avoid the use of session IDs in URLs. Consider using cookies instead. Check our Webmaster Guidelines for additional information.

    * Whenever possible, shorten URLs by trimming unnecessary parameters.

    * If your site has an infinite calendar, add a nofollow attribute to links to dynamically created future calendar pages.

    * Check your site for broken relative links.

SEO practical guide for beginners

Google as one of the world's leading search engine provides a practical guide for webmasters / bloggers beginners that can be studied in order to improve the interaction or relationship between the user (visitor) and search engines to their site.

The discussion that could be studied are divided into:
• The use and technique of making tags or title page unique and accurate
• Use of meta tag description
• Techniques to increase good URL structure
• Technical ease site navigation or sitemap
• Use of content and quality service
• Creating a better hook text
• Use proper heading tags
• Optimizing the use of image
• Technical use of robots.txt and robots meta tag usage
• How to promote your site properly and correctly

 

The guide also has useful information in which there are suggestions the use webmaster tools and analytics from google.

Where Should I Put My Ads

Today, there are thousands of  sites which you  can put your ads for free. The trick is to find the ones that work best for you. Not all that sites are  created equal  and  the  most active ones or biggest ones are not necessarily the best ones for your needs.


Traffic Exchanges, Safelist  and Social Site  are a great  marketing tool  for a  variety of  reasons. The  most obvious  reason  is that you get  lots  of  people  looking,  and  hopefully  clicking  on your website or promotional pages.

If  you are an  affiliate marketer,  then you need  to make yourself a good  splash page  to capture the leads attention and get them to click through  to your site.  You must always  be watching your results.  If or  when sales  start falling,  it is time  to  change your splash  page or  design another one.  Always  design  2 at  a time and  measure  the  results from both. This way you can scrap the ones that  don't  get a very good click through and keep the ones that convert.


If you  are going to be using  multiple free traffic  exchanges, and I recommend  that you do, your first priority should be to pick up a multi-tab web browser such as Mozilla Firefox.

Getting  free traffic  to your website is a  lot of work.  If you don't have  the  money  to  spend  on  full  blown  PPC ( pay-per-click ) campaigns  like Google  AdWords,  free traffic exchanges,  safelist and  social  site  are a great  way  to get  the traffic  you  need to succeed.