5 Ways To Make Google Analytics Benefit You

Google Analytics is absolutely free and there are many benefits that come with installing it on your site. We've listed the top five things you can do as soon as you start tracking your site with Analytics:

1. AdWords advertisers can make Analytics available right in their AdWords account as a separate tab through a simple linking process. Advertisers can review extra data for their online campaigns by tracking landing page quality and conversions (goals), and pick out their highest performing ads.
   You can also use Analytics to track other Google products including AdSense, Blogger, and Google Sites.
2. See which pages drive the most pageviews on your site from the Top Content report. This report can answer questions you have about your most or least effective pages - for example, a high bounce rate indicates a landing page that should be redesigned or tailored to the specific ad which links to it.
3. Which groups of visitors became customers or did something else important to the success of your business? You can get key insights for these questions by setting up goals.
   
4. Grant other people in your company or organization access so that they are restricted to viewing reports in a profile or given full access to help manage your entire account as an administrator.
5. There are over 80 reports with customizable, drag-and-drop interfaces. You can also create your own reports with Custom Reporting, create the segments you want to see with Advanced Segmentation, or view multi-dimensional views of your data with Motion Charts.

Get traffic from the search engines

To get traffic from the search engines you need links to your website, lots of links. This is because the search engines give better rank to pages with inbound links than to pages with little or no links.

Here's an easy way to get links from blog comments. Just type the following search query into Google:

wordpress comments "your keywords"

Where you replace "your keywords" with the specific keywords your are targeting with your website.

When you search like that you will find wordpress blogs related to your niche where you can post relevant comments and include a link back to your site.

Make sure to use different variations of your keywords when you link back!

A good strategy when commenting on blogs is to write something that ads value to the discussion. That way some people reading your comment will become interested in what you do and click through to your website to check you out.

Links from blogs in the same niche as your website is a lot more valuable for SEO than links from random unrelated blogs. The search engines considers the theme of the link when deciding how to rank your site.

SEMRush GEO

How To Offer Local Businesses And Attract More Clients, How To Finds Local AdWords Advertisers? There’s an easy way today to find companies who are using AdWords locally and help their business grow.
For those who missed out the news, just recently was launched a free(beta version) tool from Semrush team called ‘SEMRush GEO‘ which let PPC Fans and SEO Professionals, and bloggers to find local AdWords Advertisers and clients with just a few mouse clicks.

The best part of this free tool is that shows sites advertising in Google AdWords and mapped on Google Maps by their addresses, so you have a full overview of all companies located in a particular area you’ve choosen and know what are the most profitable. For Whom SEMRush GEO May Be Useful?

For bloggers this tool can be useful to spy company that already buy AdWords and improving their AdWords campaign. E.g. you can offer them local businesses, help put their business online and attract more clients (e.g. help them to set up a blog, promote it, and so on). Even, you can offer local AdWord ads on your blog and help them reach a wider audience. How Does Geo Semrush Works?

First at all, go on geo.semrush.com. If you drag the map and zoom in and out you can view regions with lots of AdWords advertisers and zoom in to view their exact locations. In general, the map show you three main simbols:

    * A red circle
    * A Gold circle
    * A little windows with all company informations

Start this typing the key term “Jersey City”(ps: the image below show ‘New York’ as key term, it was a mistake). As I said above, this tool let you see red circles in the map. What does it means? In brief, they represent regions where AdWords advertisers are located. The bigger the circle are, the more advertisers are located in this region. Simple right? You can drag and zoom the map to find regions you’re looking for, with a maximum of 100 regions, sorted by number of advertisers, are shown for current map.

Now, click on the region “Jersey City”

Next, you should see Golden coins in the map which show locations of AdWords advertisers. The bigger the coin are, the more AdWords Ads this advertiser has. If you move the mouse over each Golden coins, a windows will appear with all details about the company, in particular it show you:

1. Company name(e.g. TheLadders), 2. Company domain name(e.g. TheLadders.com), 3. Link to Google Maps for this domain name, 4. Company address(e.g. 137 Varick street, New York, NY 10013-1105), 5. Number of AdWords keywords that SEMRush knows for this domain name (e.g. 41961). 6. Report button.

Any Adwords ads in the left sidebar(image above) link to SEMRush’s AdWords report which let you track many things about the company sites you’re interested in. Here are just a few element you can check through this strong tool:

    * Pos: It show you any position ranking for the keyword you select.

    * Volum: Average volume of searches for this keyword per month.

    * Cpc: Cost per click based Google Adwords keyword tool.

    * Url: You can know which url of the site is ranking for that keyword.

    * Traffic: For each keyword you know the percentage of traffic that refer that keyword.

    * Cost: Cost of traffic in percentage that the website get for a particular keyword.

    * Competition: Advertisers activity in Google Adwords for this keyword.

    * Results: Number of results for this keyword known by Google.

    * Keyword: You can know for what keyword your site competitors is ranking for. If you are intoaffiliate marketing you can also know what are the company is ranking.

How Does To Use All This Data? A Pratical Example: For instance, in little time you could create a list of local, hotels, restaurants and other shops advertising on AdWords and start contacting them with an offer they can’t refuse. You could say something similar…

    “Hi. My name is Harry. I want to help your company attract more clients and sell additional products and make you increase your montly income stream. I’d like if we can working together. I can provide proven blogging services and I’d like to schedule a 30-minute consulting call with you to see if I can help with your specific business needs. Hope in a quick answer. All the best, Harry”

Using online marketing with offline marketing is a perfect mix to improve profit. As I said above if you’re offering blogging services, then this is a great opportunity for you to help clients make more money. Also, with the free(beta version) you can also see local AdWords advertisers in some country, say like in US, UK or India.

Marketing Tip of the Day

If You're obviously interested in improving the results your getting from your online business but... with all your previous marketing efforts -  "Are you getting the web traffic you expected?"

Judging from the results we see in most Website Evaluations, your answer will probably be "NO!". Submitting your site to some search engines and building a few links here and there is a valuable "first-step", but it often doesn't provide near the traffic necessary to make an online business profitable.

This is why links are so important! By taking advantage of them your website gets valuable also puts your website right where the consumers and buyers are at!

Additionally, your website's title and text description are linked into the "Marketplace" of thousands of online shopping malls! Each website mall is maintained by an individual company or affiliate, these are real people who are enticed by generous commissions to promote their online shopping mall sites.

Additionally, online shopping mall sites are automatically, expertly optimized for the search engines and have very high rankings across thousands of important keywords in the world's best search engines. These shopping sites also have tons of great and constantly updated web content centered around each shopping site theme. These shopping sites include useful links, web videos and more! Consumers and users love them!

With many links your website can be found from every one of these online shopping mall sites, and with many different forms of promotions going on, this gives you the power of an "army" of internet marketers promoting your website!

Also, another important bonus! More shopping mall sites are being built everyday which further increases your web sites exposure! Your site will be added to all the existing shopping mall sites as well as all the new shopping mall sites as long as you remain with the links. 
Submit links will provide YOU thousands & thousands of new doorways and portals where buyers and shoppers can find your web site!

URL structure

A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you're searching for information about aviation, a URL like http://en.wikipedia.org/wiki/Aviation will help you decide whether to click that link. A URL like http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1, is much less appealing to users.

Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs.

Overly complex URLs, especially those containing multiple parameters, can cause a problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site. As a result, Googlebot may consume much more bandwidth than necessary, or may be unable to completely index all the content on your site.

Common causes of this problem

Unnecessarily high numbers of URLs can be caused by a number of issues. These include:

    * Additive filtering of a set of items Many sites provide different views of the same set of items or search results, often allowing the user to filter this set using defined criteria (for example: show me hotels on the beach). When filters can be combined in a additive manner (for example: hotels on the beach and with a fitness center), the number of URLs (views of data) in the sites explodes. Creating a large number of slightly different lists of hotels is redundant, because Googlebot needs to see only a small number of lists from which it can reach the page for each hotel. For example:

          o Hotel properties at "value rates":

            http://www.example.com/hotel-search-results.jsp?Ne=292&N=461

          o Hotel properties at "value rates" on the beach:

            http://www.example.com/hotel-search-results.jsp?Ne=292&N=461+4294967240

          o Hotel properties at "value rates" on the beach and with a fitness center:

            http://www.example.com/hotel-search-results.jsp?Ne=292&N=461+4294967240+4294967270

    * Dynamic generation of documents. This can result in small changes because of counters, timestamps, or advertisements.

    * Problematic parameters in the URL. Session IDs, for example, can create massive amounts of duplication and a greater number of URLs.

    * Sorting parameters. Some large shopping sites provide multiple ways to sort the same items, resulting in a much greater number of URLs. For example:

      http://www.example.com/results?search_type=search_videos&search_query=tpb&search_sort=relevance

         &search_category=25

    * Irrelevant parameters in the URL, such as referral parameters. For example:

      http://www.example.com/search/noheaders?click=6EE2BF1AF6A3D705D5561B7C3564D9C2&clickPage=

         OPD+Product+Page&cat=79

      http://www.example.com/discuss/showthread.php?referrerid=249406&threadid=535913

      http://www.example.com/products/products.asp?N=200063&Ne=500955&ref=foo%2Cbar&Cn=Accessories.

    * Calendar issues. A dynamically generated calendar might generate links to future and previous dates with no restrictions on start of end dates. For example:

      http://www.example.com/calendar.php?d=13&m=8&y=2011

      http://www.example.com/calendar/cgi?2008&month=jan

    * Broken relative links. Broken relative links can often cause infinite spaces. Frequently, this problem arises because of repeated path elements. For example:

      http://www.example.com/index.shtml/discuss/category/school/061121/html/interview/

        category/health/070223/html/category/business/070302/html/category/community/070413/html/FAQ.htm

Steps to resolve this problem

To avoid potential problems with URL structure, we recommend the following:

    * Consider using a robots.txt file to block Googlebot's access to problematic URLs. Typically, you should consider blocking dynamic URLs, such as URLs that generate search results, or URLs that can create infinite spaces, such as calendars. Using regular expressions in your robots.txt file can allow you to easily block large numbers of URLs.

    * Wherever possible, avoid the use of session IDs in URLs. Consider using cookies instead. Check our Webmaster Guidelines for additional information.

    * Whenever possible, shorten URLs by trimming unnecessary parameters.

    * If your site has an infinite calendar, add a nofollow attribute to links to dynamically created future calendar pages.

    * Check your site for broken relative links.